José Ramírez IV (1953 - 2000)...(Pag 2)
José Ramírez I, who had rejected guitars "made in series" had also seen the necessity of selling them in his business. At the beginning he didn't put a label on them, but with time he realized that this was a mistake because a lot of people could come to his shop with complains and he couldn’t prove the guitar was really coming from there. Also, without label, how could he argue with a client's statement? So, finally, he ordered some special labels, different to those he put in the professional models, to be made, and this way ended the problem.
José Ramírez II kept selling student guitars made in series, and more than that: he also designed some student models and he orderd them from the best manufacturer in Valencia. One of those models stayed till the middle of the 70s in the workshop, although already by then, and for many years, models were sold and not designed by Ramírez, but rather they were chosen among the normal production of some factories, always looking for the most acceptable quality as possible. In fact, José Ramírez III, the same as his grandfather, rejected the student guitars, which is why he didn't care about the slow disappearance of those guitars designed by his father. However, José Ramírez IV didn't think this way.
He was very aware of the importance that those guitars could have for beginners and offering the student guitar would bring a guarantee of quality supported by the Ramírez name. His argument was that a beginner shouldn’t necessarily start playing with a professional guitar, and that it was necessary to think of an instrument that, besides being accessible in price,should have good quality and be pleasant to play with. So in 1986 he designed a student line manufactured exclusively for Ramírez with a special selection of wood. This line has been very welcome as a good starting point toward professional use. Later, in the year 91, coinciding with changes in the professional models, José Enrique designed another more economic student line than the previous one, denominated " R ", being based on the insole of the professional pattern C86.
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